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Per le attività di comunicazione below the line del Gruppo Hera, abbiamo progettato una linea di brochure istituzionali basata su un progetto grafico che prevede la fusione tra fotografia e realtà aumentata. Introdotta, quest’ultima, tramite l’illustrazione. Obiettivo di questo stratagemma grafico (e narrativo) è quello di permettere di rappresentare, grazie all’aggiunta dell’illustrazione, ciò che la sola fotografia non è in grado di comunicare, il “dietro le quinte” fatto di tubature, cavi sotterranei, lavoro incessante ma nascosto del cliente. A distinguere tra loro le diverse pubblicazioni, ognuna dedicata a un servizio diverso, è il colore che, soprattutto in copertina, ha una forte prevalenza nella pagina. I disegni sono di Edoardo Perinelli.
For the Hera Group's below the line communication we’ve designed a line of institutional brochures based on a project that merges photography and illustrations. The visual and narrative stratagem was to represent, by introducing illustrations, what cannot be depicted by photography and what happens “behind the scenes’: all the pipes, cables and work that the client doesn’t show us. A different color is associated to each publication, each one dedicated to a different service. The illustrations were made by Edoardo Perinelli.
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